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Home Business Technology

Scams to watch out for

Latest scams and how to keep safe

Peter Sagar by Peter Sagar
07-04-2026 08:12
in Technology
Reading Time: 5 mins read
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Identity theft concept

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Which? has provided more news about scams to avoid, including how to avoid identity theft, three travel scams to watch out for, a fake Virgin Atlantic advert and many more…Meanwhile a warning has been issued separately about so-called friendship fraud.

How to avoid identity theft

Identity theft is described as “when your personal information, such as your name, date of birth, current or previous addresses, is stolen and used by someone else to impersonate you. Identity theft can take place whether a victim is alive or deceased.”

Which? has issued some useful advice about how to avoid identity theft. They noted that there were more fraud cases than ever last year and that many of them involved AI-generated information and images to help scammers steal personal information.

To learn more about how to avoid the scammers, please see here .

Conned by a fake Virgin Atlantic advert on a search engine


Virgin Atlantic is a well-known airline who fly from many airports around the world, including Manchester and London Heathrow.

Which? has reported that there are click to dial search scams involving fake adverts involving Virgin Atlantic.  Which? tell the story of someone who needed to get flight details to book a car parking space at Manchester Airport. Which? relates.that “clicking the top search result connected her to someone claiming to work for the airline. They didn’t; it was a con”.

The full story can be read here.

Friendship fraud

Meanwhile it was reported on 22 March that scammers are using friendship groups on social media to befriend people, before making seemingly innocuous requests for sums of money around £50, before going on to defraud them of thousands of pounds over a lengthy period of time.. 

The scam is said to have many of the characteristics of romance scams. 


The public is advised to look for gaps in the story of those requesting the money and if they are scammed to report the incident to Report fraud.

Seven free tools to help you beat the scammers

Which? has produced a guide with seven tools you can use to help you to beat the scammers. It includes help with blocking scam calls with screen blocking, filtering out scam emails in your inbox, using a password manager to secure your accounts and much more besides.

You can see the full guide to help you here . 

Ten things every smartphone owner should do now to keep data safe

Similarly, Which? has compiled a list of ten things they would advise every owner of a smartphone to do in order to keep their data safe.  These include checking for security updates, setting up Face unlock./Fingerprint unlock, locking your online accounts with two factor authentication and seven other useful tips as well.

You can read the full guide here .

How to use public wi-fi safely

Finally, Which? has also written a guide to how to use public wi-fi safely. These tips include verifying the network you are connecting to, checking for https, at the beginning of the web address keeping your software updated and five other useful tips.

You can read the full list here 

Scam Sharer tool

For information on how to share scam warnings and help protect others, see Which?’s Scam Sharer tool. 

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Peter Sagar

Peter Sagar

Peter is a teacher, writer and historian who has also been active in human rights work for 35 years. He is particularly interested in how our great human rights history in the North East can help us to be both inspired and enlightened and enable us to face up to the challenges we face today. These challenges include defending the human rights of all people in the region and the country and dealing with the existential crisis that is climate change

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