• Contact
  • About
  • ISSN 3049-9763
  • Authors and editors
NEWSLETTER SIGN UP
North East Bylines
Advertisement
  • Home
  • News
  • Culture
  • Lifestyle
  • Business
  • Region
  • Opinion
AUDIO
No Result
View All Result
  • Home
  • News
  • Culture
  • Lifestyle
  • Business
  • Region
  • Opinion
No Result
View All Result
North East Bylines
Home News Environment

Howway, give way!

Ergonomists frequently encounter a specific type of problem, which is that designers are often unaware of how mistakes can happen.

Peter Howarth by Peter Howarth
28-08-2020 09:34 - Updated on 03-04-2022 17:08
in Environment, North East, Northumberland, Politics, Rural, UK
Reading Time: 7 mins read
A A
Road in Hexham

Photo by Alan Nelson, Tynedale Advanced Drivers and Riders

Share on Bluesky

Do you know the story of the man who jumped off the top of the Empire State Building?  As he passed open windows on his way down the people in the rooms heard him saying ‘so far, so good’.  That story came to mind when I drove along the A69 and came across the ‘Give Way’ signs on the roadworks leading up to Hexham Bridge End roundabout.  The other thought I had was about an occasion, a few years ago, when I was caught speeding.  As I will explain, the reason was the similarity in the road conditions.

The roadworks at the Hexham junction have involved the removal of the old roundabout in order to modify the dual carriageway.  So that traffic can continue to flow, ‘turning points’ have been created down the carriageways and, in effect, (although drivers can’t see this) a very large roundabout has been created.  Traffic goes down one carriageway, crosses over what was the central reservation, and then goes up the other carriageway.  Like at any roundabout, drivers on the main road approaching these turning points are required to give way to the vehicles crossing in front of them, but this isn’t always happening.  For whatever reason, not every driver slows down and gives way, despite the presence of a number of ‘Give Way’ signs, and there have been crashes, and numerous ‘near misses’, as a consequence.

What is the relevance of my speeding here? Whilst driving along a dual carriageway in Birkenhead I missed the fact that the road had changed from having a 40 mph limit to a 30 limit.  As an ergonomist, I know that the problem was not limited to my failure to spot the sign; it also involved the human factors issue of expectation.  Apparently, hundreds of people get caught here, and when I revisited the location the reason was clear – the appearance of the road doesn’t alter in any way when the speed limit changes, so the only information about the change was the road sign I’d missed.  Funnily enough, I’d had exactly the same problem some 25 years earlier when driving across the desert in Wyoming.  After fifty miles on an unchanging road I crossed the brow of a hill and saw a small town a mile away.  At that point I missed craftily placed sign showing the change in the speed limit, and soon after I was contributing to the coffers of the local police department.  On both of these occasions I was not speeding deliberately (M’lord) but because I’d missed the signs my expectation of the speed limit was wrong.

Dr Peter Howarth

Ergonomists frequently encounter a specific type of problem, which is that designers are often unaware of how mistakes can happen.  If one can see easily how something works, it is not always easy to image how failures could occur.  At Hexham the ‘Give Way’ signs probably look adequate to the designer, and to the myriad of people complaining angrily on social media about ‘the idiots’ ignoring the signs.  However, the number of such complaints provide the proof that, although the signs look perfectly clear, there is a problem with the system as a whole.   

There are multiple signs warning drivers that they will need to give way to other traffic, and perhaps ‘why do drivers miss the signs?’ is not the right question to ask.   Dashcam footage and social media reports show that the frequency with which drivers do not stop is far higher than we would expect were drivers just missing the signs.  Perhaps a better question to ask is “why do people not give way”.   This leads us to ask why someone would drive straight across the turning point without stopping if they have, indeed, seen the ‘Give Way’ signs.  In that context it is worth remembering that this is actually the correct behaviour when there is no turning traffic.  An ergonomic task analysis, bearing this in mind, reveals that the problem could be a cognitive one related to the driver’s expectations, rather than a failure to appreciate the need to give way.

What do drivers expect?  The first problem is that drivers aren’t told that vehicles might drive over from the other carriageway and pass in front without stopping.  It is unusual in normal circumstances for vehicles to cross a dual carriageway without having traffic lights at the junction.  At junctions where there are no lights the driver is given explicit warning well in advance.  There is no such warning before the turning points on the A69, and drivers are not primed beforehand to expect vehicles to cross in front of them. 

The driver approaching the turning point sees the normal dual carriageway in front of them, and although the roadworks have effectively created a big roundabout, the turning point doesn’t look like a roundabout junction.  Unlike at a normal roundabout, you can’t easily see the cars coming from the right and there’s no instruction to look right at this point.  The driver who is expecting to give way will only do so if they see the vehicles about to drive in front of them, and they won’t see them if they don’t look.  They also won’t see them if they are not visible, and these vehicles can be obscured by other traffic on the road.  It beggars belief, but they can also be obscured by construction equipment and vehicles, bollards and signs – including one of the Give Way signs!

That’s not the whole story though, as expectation can be determined by the traffic.  When driving on the continent I know instinctively that I have to drive on the right side of the road, because everybody else is doing so.  On the Hexham road a driver has to give way, not stop, at the turning point, which is sensible for maintaining traffic flow.  If there are no vehicles turning then there is no need for someone to slow down or stop, and the driver will simply carry on up the road at the same speed.  But what about the driver behind, who sees the cars, vans and lorries in front not stopping?  Although they may see the Give Way signs, the expectation generated by the traffic flow is not consistent with the instructions.  Consistency is found, however, in the thought that the signs relate to the (old) roundabout they can see ahead, where the driver would expect to give way.

Signs alone are not sufficient.  How often have you encountered warning signs about roadworks, and speed restrictions, to discover that the work hasn’t started, or has finished, and the information provided by the signs is wrong?  Part of the answer at the Hexham roundabout is to change the appearance of the road at the point where the right-of-way changes, providing the extra information to the driver that it is no longer a normal dual carriageway.  Another part is to warn drivers that traffic will come from the right, and the cluttered environment should be cleared so that these vehicles can be seen clearly.  The aim should be to provide drivers with the unambiguous expectation that they have to give way at the turning point, a clear identification of its location, the information at that point that traffic joins from the right, and a clear view of the traffic crossing the carriageway.

There will be extra cost, but how much is a life worth?   As far as I know, there have not been any serious accidents yet, just minor crashes, but as the man who jumped off the building said ‘so far, so good’.

Previous Post

Climate Activism via Letters To Power

Next Post

Virtual events: the next level

Peter Howarth

Peter Howarth

Dr. Peter Howarth started his working life as an Optometrist (Ophthalmic Optician) before returning to academia in 1977. Following his Masters in Ergonomics, from Loughborough University, he moved to the west coast of the USA, obtaining his PhD from the University of California at Berkeley in 1989. He then taught Visual Ergonomics back in Loughborough until his retirement in 2015 following successful operations for colon cancer. He lives in Allendale, and claims to have once had lunch with the thirteenth richest person on the planet.

Related Posts

Daniel Astley, Reform UK councillor for Benwell, Scotswood and Denton Burn, speaking at a Newcastle City Council meeting on 2 September 2026.
Politics

Newcastle Reform councillor expelled from party

by Daniel Holland
14 September 2026
Andy Burnham
North East

Prime Minister Andy Burnham runs Great North Run for Changing Lives

by North East Bylines
13 September 2026
Reform UK logo
Opinion

The Reform councillors’ vanishing act

by David Goff
12 September 2026
Gateshead Civic Centre, council handout
Politics

Covert recording memo at Gateshead Council

by Austen Shakespeare
12 September 2026
David Milligan
Northumberland

A former hospital consultant now paralysed from the neck down in an A1 crash says dualling the road is only half the job

by Andy Cooper
11 September 2026
Next Post
Hexhantv

Virtual events: the next level

PLEASE SUPPORT OUR CROWDFUNDER

BROWSE BY TAGS

#BenHouchen Ben Houchen Business Co. Durham community Culture Darlington Durham Economy Education entertainment Environment Equality Finance Funding Gateshead Hartlepool Health History Housing Human Rights Local Lockdown Middlesbrough Newcastle North East Northumberland Online safety opinion Peace Politics Redcar Short Story Sunday STDC Stockton Sunderland Technology Teesside Teesworks Transport TVCA Tyneside Ukraine Wearside Which?

We are a not-for-profit citizen journalism publication. Our aim is to publish well-written, fact-based articles and opinion pieces on subjects that are of interest to people in the North East and beyond.

North East Bylines is a trading brand of Bylines Networks Limited which is separate to, but allied with, Byline Times.

Learn more about us

No Result
View All Result
  • About
  • Authors and editors
  • Complaints
  • Contact
  • Donate
  • Letters
  • Privacy
  • Network Map
  • Network RSS Feeds
  • Submission Guidelines
  • Download the Bylines Network App

© 2020-2026 North East Bylines. Powerful Citizen Journalism. ISSN 3049-9763

No Result
View All Result
  • News
    • Brexit
    • Education
    • Environment
    • UK News
    • Transport
    • World News
  • Opinion
  • Lifestyle
    • Culture
    • Music
    • Poetry
  • Business
    • Economy
    • Technology
    • Trade
  • Audio
  • Authors and editors

Newsletter sign up

CROWDFUNDER

© 2020-2026 North East Bylines. Powerful Citizen Journalism. ISSN 3049-9763