Finding a flock of famous sheep across Tyneside this summer is going to be a lot easier, thanks to the work of a Newcastle design and marketing agency.
St Oswald’s Hospices’ Shaun on the Tyne art trail will see 45 large and 70 smaller Shaun the Sheep sculptures scattered round the city from 19 July for 10 weeks.
To help people navigate the trail intrepid explorers will be able to pick up a copy of a special map, designed by Different Narrative.
The map will help people navigate the various locations where the flock can be found.
The Shaun’s will be found in parks, streets and in public buildings.
Trail organisers, St Oswald’s Hospice, are working with creative producers Wild in Art and Shaun the Sheep creators, Aardman, to create the trail.
Different Narrative senior designer, Chris Pescod, said it had been a highly enjoyable experience.
He said: “It’s not only great for our agency to get involved but from a personal perspective it’s nice to work on something that is so visible across the region,” he said.
“The characters are very recognisable, and I’d encourage everyone to get out and check out the trail.
“It’s fantastic for us to be able to give something back.
“We have a Change for Good agenda which carries the same values as the hospice. “It’s brilliant to be able to put our skills to good use for a purpose-driven campaign and it’s good to know that what you specialise in is going to make a difference.”
The maps will be available to pick up from vendors across the region, including Shaun on the Tyne HQ at the Civic Centre and all St Oswald’s shops, for a suggested donation to the hospice of £1.
For more information about the trail visit www.shaunonthetyne.co.uk
This article is based on a Press Release.